Rullion's Blog

For many businesses, the most powerful type of marketing available does not have to break the  bank. It’s called grassroots marketing. Grassroots marketing is about targeting a small group, then allowing your message to spread.  Like any good marketing plan, the key to a successful grassroots marketing plan is starting with identifying your target audience. Thinking about those in your backyard is the best way to start. Ask yourself, “Who in my community could be a potential customer and how can I reach them?” 

An expert in the property market has described the real estate market as an investors’ haven, adding that the industry holds great potential for operators in the country. Speaking on the theme: ‘Growing a diversified group of businesses’ at the Fidelity SME Forum, a weekly radio programme being packaged by Fidelity Bank Plc, the Chairman/Chief Executive Officer, Genesis Group of Companies, Chief Nnaeto Orazulike, said the property business was one area where investors could expect to recoup their investment within a short period of time because of the high return on investment. He advised Small and Medium Scale Entrepreneurs desirous of growing their businesses to make conscious efforts to tap into the huge property market in the country even as they ploughed back the excess funds into their businesses. “Naturally, as you grow your business and develop it, the best thing to do with the excess, which the business doesn’t absorb is to invest it in real estate,” h...

…CRR on private sector deposits may be raised to 15% By Obinna Chima As some Nigerians continue to lament the tight monetary policy regime in the country, Central Bank of Nigeria (CBN) Governor, Mallam Sanusi Lamido Sanusi yesterday said monetary conditions are not tight enough in view of the revenue leakages, declining external reserves as well as headwinds from the global market. Sanusi, who said this while delivering a lecture titled: “What Next?” at the 30th anniversary lecture of the law firm of Udo Udoma & Belo-Osagie in Lagos, also disclosed plans to raise the Cash Reserve Requirement (CRR) on private sector deposits to 15 per cent. According to the CBN governor, the CRR on public sector deposits may also be increased to 100 per cent. The CRR on private sector deposits is presently at 12 per cent. The Monetary Policy Committee (MPC) had at its last meeting increased the CRR on public sector deposits in banks to 75 per cent, from 50 per cent. Speaki...