Over
the last few months there has been a lot of talk about how the times are
changing when it comes to marketing and connecting with today’s buyers and
sellers. Here are some questions that have been brought to me and I thought I
would share the answers with you.
In today’s market,
what do you feel is critical when connecting with today’s consumer? You really need to
get into their shoes…their mindset. There’s a book out there titled “Stop
Acting Like a Seller and Start Thinking Like a Buyer: Improve Sales
Effectiveness by Helping Customers Buy.” The book, written by Jerry Acuff,
explains to us how we have to prove that we understand the buyer’s needs and
how to show a buyer that by working with us they are going to save time.
There is a lot of
talk about social media and how it can be used as a marketing strategy. What
are some ways that social media outlets can be used as a viable marketing
strategy?
Recently, I had a REALTOR say to me they had heard in a class that websites were
a thing of the past and social media would replace web marketing. That is
totally misunderstood! A website is an important tool to use in your business
for lead generation. At the same time, using social media gives you an
opportunity to build your brand and your reputation by building a bridge
between connectivity and credibility. This allows people to see you as more
than just a Real Estate professional by presenting you as a three-dimensional
professional and connecting you to a broader pool of consumers.
What do you suggest
when creating a fan page or discussion board on Facebook? When developing a fan
page or a discussion board for Facebook, create one specifically about your
market like “The Lagos Real Estate Buzz.” This fan page will be where people
will want to come to find out about the things happening in their area. The
neat thing? You will be the one who is perceived as the expert bringing the
informational resources together.
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