Skip to main content

FAQ’s For A Changing Marketing Strategy


Over the last few months there has been a lot of talk about how the times are changing when it comes to marketing and connecting with today’s buyers and sellers. Here are some questions that have been brought to me and I thought I would share the answers with you.

In today’s market, what do you feel is critical when connecting with today’s consumer? You really need to get into their shoes…their mindset. There’s a book out there titled “Stop Acting Like a Seller and Start Thinking Like a Buyer: Improve Sales Effectiveness by Helping Customers Buy.” The book, written by Jerry Acuff, explains to us how we have to prove that we understand the buyer’s needs and how to show a buyer that by working with us they are going to save time.

There is a lot of talk about social media and how it can be used as a marketing strategy. What are some ways that social media outlets can be used as a viable marketing strategy? Recently, I had a REALTOR say to me they had heard in a class that websites were a thing of the past and social media would replace web marketing. That is totally misunderstood! A website is an important tool to use in your business for lead generation. At the same time, using social media gives you an opportunity to build your brand and your reputation by building a bridge between connectivity and credibility. This allows people to see you as more than just a Real Estate professional by presenting you as a three-dimensional professional and connecting you to a broader pool of consumers.

What do you suggest when creating a fan page or discussion board on Facebook? When developing a fan page or a discussion board for Facebook, create one specifically about your market like “The Lagos Real Estate Buzz.” This fan page will be where people will want to come to find out about the things happening in their area. The neat thing? You will be the one who is perceived as the expert bringing the informational resources together. 

Comments

Popular posts from this blog

Tip #2: Be Dependable and Available

Being a dependable person is extremely beneficial to being a successful property manager. It’s important to respond to phone calls and e-mails in a timely manner. If you are managing numerous properties you will be very busy, but being available when owners and/or tenants need to speak with you is essential. This builds trust within your business relationship and makes your client feel confident that they can rely on you. You certainly have a life outside of work. There is no need to give out your personal cell phone number. As long as they have your e-mail address and you try to keep yourself available as much as possible during regular business hours, that is enough. Time management and organization are also a huge part of being dependable. Don’t spread yourself too thin. Make sure you schedule meetings accordingly in order to meet your clients’ needs. Lastly, a great quality to possess is people skills. You will be working with numerous peop...

Quick fixes for quick profits in real estate

It has been said several times that ‘ideas rule the world’ and this holds true in real estate investing as well. We want to examine a time-tested idea that guarantees quick turnaround time and good returns on investment in most real estate markets. We’ll be examining guidelines for making a good return in rehabilitating and selling properties. First, you need to find a property that is in need of repairs or renovation but is located in a good area. 

Benefits of long-term loans

Long-term loans can be a positive exercise for the consumer and a business. The flexibility of an investor's limited capital is increased while the positive credit that they have developed makes it easier and potentially cheaper to borrow in the future, according to  www.finpipe.com . Introduction to long-term loans It is rare for a consumer or business to have enough cash on hand to invest in large and expensive items such as a house or car and long-term loans provide the necessary debt financing for these purchases. Long-term loans can be from three to 25 years in duration and in order to qualify a debtor must have a positive credit history, the ability to provide collateral, and capital. Provided that those criteria are met, a long-term loan can minimise the effect on operational cash flow, a debtor can borrow at a lower interest rate, a business can minimise investor interference, and it is also an effective way to build credit worthiness. Long-term loan advant...