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Differentiate and Dominate: Real Estate


With the downturn in the economy and a smaller pool of active home buyers and sellers, competition in real estate is fierce. What can you do, as a new or inexperienced real estate agent, to set yourself apart from the crowd and generate a steady stream of leads continuously? Some top concerns include:
  • Which segment should I devote more time to? The market is huge and I am not able to focus.
  • How do I get my name out in the community without spending thousands of dollars?
  • How do I market effectively on a very, very small budget?
  • How do I create a marketing message that differentiates me and generates leads?
  • How can I set myself apart from the hundreds of other agents that I compete with in my area?
  • What exactly does a real estate agent have to do to find prospective clients for his business?
Source: Tricia Andreassen

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