Differentiate and Dominate: Real Estate

With the downturn in the economy and a smaller pool of active home buyers and sellers, competition in real estate is fierce. What can you do, as a new or inexperienced real estate agent, to set yourself apart from the crowd and generate a steady stream of leads continuously? Some top concerns include:

Which segment should I devote more time to? The market is huge and I am not able to focus.
How do I get my name out in the community without spending thousands of dollars?
How do I market effectively on a very, very small budget?
How do I create a marketing message that differentiates me and generates leads?
How can I set myself apart from the hundreds of other agents that I compete with in my area?
What exactly does a real estate agent have to do to find prospective clients for his business?

Source: Tricia Andreassen

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Quick fixes for quick profits in real estate

It has been said several times that ‘ideas rule the world’ and this holds true in real estate investing as well. We want to examine a time-tested idea that guarantees quick turnaround time and good returns on investment in most real estate markets. We’ll be examining guidelines for making a good return in rehabilitating and selling properties. First, you need to find a property that is in need of repairs or renovation but is located in a good area.

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The management of Wemabod Estate Limited has said the construction industry is plagued by the absence of long-term funds, which is hindering its growth and the ability of the country to bridge the housing deficit. According to the company, funding remains a critical challenge as real estate development is not merchandising but long-term investment. The Chairman, Wemabod Estate, Dr. Bayo Adewusi, stated this in Lagos when the new Group Managing Director of its holding firm, Odu’a Investment Company Limited, Mr. Adewale Raji, paid a maiden visit to Wemabod.

Tip #2: Be Dependable and Available

Being a dependable person is extremely beneficial to being a successful property manager. It’s important to respond to phone calls and e-mails in a timely manner. If you are managing numerous properties you will be very busy, but being available when owners and/or tenants need to speak with you is essential. This builds trust within your business relationship and makes your client feel confident that they can rely on you. You certainly have a life outside of work. There is no need to give out your personal cell phone number. As long as they have your e-mail address and you try to keep yourself available as much as possible during regular business hours, that is enough. Time management and organization are also a huge part of being dependable. Don’t spread yourself too thin. Make sure you schedule meetings accordingly in order to meet your clients’ needs. Lastly, a great quality to possess is people skills. You will be working with numerous peop...

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